As part of its ongoing efforts to develop and grow the franchise sector in the Emirate of Ajman and foster a supportive environment for the expansion of local brands, the Ajman Chamber of Commerce and Industry (ACCI) signed a Memorandum of Understanding (MoU) with Facilitate Middle East Consulting. The strategic partnership aims to establish a sustainable service platform that provides comprehensive support, including consulting, operational, and legal services, specifically tailored to the needs of entrepreneurs and project owners in the emirate. The Memorandum of Understanding (MoU) was signed at the Chamber's headquarters by His Excellency Maher Tarish Al Aleeli, Board Member of the Ajman Chamber and Vice Chairman of the UAE Franchise Association, and Manea Saleh Al Suwaidi, Founder and Owner of Facilitate Middle East Consulting. The signing ceremony was attended by Jamila Kajoor Al Nuaimi, Director of Member Relations and Support at the Ajman Chamber, along with members of the Sub-Committee of the UAE Franchise Association in Ajman. The Memorandum of Understanding (MoU) stipulates the creation of a database of local companies and brands deemed qualified to transition into the franchise system. Furthermore, the agreement mandates the provision of necessary training programs and tools to enable these companies to prepare their operational and legal frameworks. This specialized support is intended to significantly enhance their readiness to attract investors and successfully launch their expansion within the competitive franchise sector. The Memorandum of Understanding (MoU) is designed to cement the Emirate of Ajman’s position as a dynamic hub for brands capable of local and international expansion. Furthermore, it seeks to enhance cooperation in forging new partnerships that will contribute to expanding franchise opportunities within the emirate and globally. His Excellency Maher Taresh Obaid Al Aleeli affirmed that the Ajman Chamber of Commerce and Industry (ACCI) places special importance on developing the franchise sector in the emirate, underscoring its vital role in supporting entrepreneurship and diversifying economic activities. He stressed that this focus enhances Ajman's investment competitiveness and attractiveness while enabling local brands to expand and grow according to international best practices, thereby contributing directly to the objectives of Ajman Vision 2030 by strengthening the entrepreneurship ecosystem and fostering the growth of small and medium-sized enterprises (SMEs). He further stated that the Ajman Chamber is operating under a comprehensive strategic plan aimed at raising awareness and educating businesses about the importance of the franchise system in developing their operations. The plan is designed to open new practical channels that enable project owners and brand holders to successfully expand both locally and internationally. Manea Al Suwaidi, for his part, expressed his gratitude and appreciation to the Ajman Chamber for its huge efforts in supporting the franchise ecosystem. He affirmed that the Emirate of Ajman is known for its strong base of successful national projects, positioning it as an attractive environment for implementing and expanding franchise activities. He particularly emphasized the appealing factors offered by Ajman's business environment, which include attractive fundamentals and are strongly supported by pioneering, encouraging, and motivating government initiatives aimed at business owners.