Ajman Chamber, as part of a delegation from the UAE Franchise Association, participated in the 23rd Franchising and Branded Dealership Fair, which was held in Istanbul, Turkey, under the slogan "Be My Franchise." The Chamber was represented by H.E. Maher Taresh Al Alili, Board Member of the Ajman Chamber and Vice Chairman of the UAE Franchise Association. The state's delegation to the fair was headed by H.E. Noor Al Tamimi, Chairwoman of the UAE Franchise Association, with the participation of officials from UAE Chambers of Commerce, 14 leading companies and brands in the commercial franchise sector, and representatives of national entities supporting entrepreneurship. H.E. Maher Taresh affirmed that the fair constituted an exceptional opportunity for the growth of national entrepreneurship and served as an international platform for exchanging expertise, reviewing best practices in the commercial franchise sector, learning about the latest tools and technologies supporting the growth of this sector, and meeting prominent global investors and experts. He stated, "The delegation's participation aimed to enhance the UAE's presence in the franchise sector internationally, highlight innovative local brands, boost their competitiveness, and open new horizons for their expansion, in addition to building strategic partnerships between the UAE Franchise Association and international entities." He emphasized that the commercial franchise sector is one of the promising sectors contributing to the growth of the national economy, increasing the Gross Domestic Product, providing job opportunities, and launching innovative and successful investment projects, thereby supporting the achievement of the goals of the national campaign "The Emirates: The Startup Capital of the World" and reinforcing the UAE's position as a global destination for entrepreneurship. Furthermore, the Franchising and Branded Dealership Fair reinforces its role in deepening joint cooperation between the UAE and Turkey, especially given the notable presence of Turkish brands in the UAE market, which allows opportunities for UAE brands to expand in the Turkish market and establish new partnerships.