A Successful Conclusion And Wide Praise From Ajman Factories Participating In The "Cosmetista Expo North & West Africa - Casablanca"

Date: 24/06/2022


A Successful Conclusion And Wide Praise From Ajman Factories Participating In The "Cosmetista Expo North & West Africa - Casablanca"

The officials of the factories, that participate under the umbrella of the Ajman Chamber of Commerce and Industry (ACCI) in the events of the "Cosmetista Expo North & West Africa", praised the importance of the exhibition and its leading role in providing effective channels of communication with perfume merchants and companies from the countries participating in the exhibition. This enhanced the discovery of new external markets and the conclusion of deals that support the growth of local production of perfumes and contribute to increasing the volume of export of perfume products in Ajman. Adel Al Hashemi, Chairman of Lavish Perfumes Group, confirmed that the exhibition is an international platform for exchanging experiences and partnerships and learning about best practices in the field of perfume manufacturing and marketing. The exhibition also directly contributed to strengthening international relations and opening up prospects for cooperation between Ajman factories with the participating establishments from various countries. He praises the ACCI's efforts and its continuous support for the industrial sector, in general, and the opportunity to participate in international exhibitions, which would increase sales of factories and companies. For his part, Hisham Afrah, Director-General of Al-Rehab Perfumes, explained that successful marketing is one of the factors of success and sustainability of perfume companies and factories, stressing that participation in the "Cosmetista Expo" highlighted the quality and competitiveness of the perfume industry in Ajman. "The participation succeeded greatly in widely highlighting and promoting the products of the participating factories, especially the exhibition has been attended by many countries. The participation also provided the opportunity to communicate with new and potential customers during the coming period, discover new markets, and explore opportunities for concluding cooperation agreements with foreign companies and factories in the field of perfumes." He added. Elham Ghalim, Marketing Officer at Al Haramain Perfumes, stated that the participation in the exhibition has enhanced the acquisition of commercial relations, partners and new customers, which will contribute to the growth and increase of sales and thus achieving the Al Haramain's vision and objectives, as well as the factories participating under the umbrella of the ACCI. She appreciated the ACCI's efforts in providing distinguished participation that reflected the size and development of the perfume industry in the emirate of Ajman. Abdullah Abdulmohsen Al Nuaimi, Director of Relations and Members Support Office at the Ajman Chamber, confirmed that the ACCI is keen to implement an agenda of external participation, which aims at the sustainability and growth of the business community and creating a supportive environment for increasing production by opening new markets for local products. In addition, it enables the owners of businesses and establishments to identify the best practices and modern technologies to enhance the competitiveness and leadership potential of the Ajman economy. He praised the continuous support and guidance of the ACCI Board of Directors through the adoption of a plan of various participation in the major specialized exhibitions with the participation of factories and companies, from ACCI members, in order to develop local production and increase the volume of the Emirate's exports. Al Nuaimi thanked the participating factories, "Al Haramain, Al-Rehab, Taif Al Emarat, Lavish Perfumes, Al Reem Perfumes, and Alsaqoor Perfumes Factory" and their role in the success of the Ajman Chamber's pavilion in the exhibition events.